(i) the retrospective awareness ot the shape shown in 2002 was at least… … 72.5 % among « Buyers / Eaters of Chocolate Bars » … 69.2 % among « (Potential) Buyer / Eaters of Chocolate Bars » … 62.5 % among the total Swiss population. (ii) the retrospective adjusted degree of distinctiveness in 2017 was at least… … 32.3 % (IPI) / 33.1 % (elr) among « Buyers / Eaters of Chocolate Bars » … 30.0 % (IPI) / 30.9 % (elr) among « (Potential) Buyer / Eaters of Chocolate Bars » … 26.8 % (IPI) / 27.6 % (elr) among the total Swiss population. (…). » Soit, en traduction libre : « (…) Conclusion