(i) the retrospective awareness ot the shape shown in 2017 was at least… … 84.2 % among « Buyers / Eaters of Chocolate Bars » … 81.0 % among « (Potential) Buyer / Eaters of Chocolate Bars » … 75.2 % among the total Swiss population. (ii) the retrospective adjusted degree of distinctiveness in 2017 was at least… … 37.5 % (IPI) / 38.5 % (elr) among « Buyers / Eaters of Chocolate Bars » … 35.2 % (IPI) / 36.2 % (elr) among « (Potential) Buyer / Eaters of Chocolate Bars » … 32.2 % (IPI) / 33.2 % (elr) among the total Swiss population. 86 Retrospective awareness / distinctiveness in 2002 :