83 No. 143 : it is not a majority who identifies this source by naming the
brand [...] or the company J.________ but a minority of …

… 37.8 % among « Buyers / Eaters of Chocolate Bars »
… 35.8 % among « (Potential) Buyer / Eaters of Chocolate Bars »
… 33.1 % among the total Swiss population.
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84 No. 144 : the shape corresponding to Swiss trademark no. [...] has a
positive, « good » image among those who attribute the shape to
one particular company.

85 Retrospective awareness / distinctiveness in 2017 :