43 The results of the IfD survey are based on those of the total
population of Switzerland. As the survey was not about a « wellknown trade mark » (where the total population would be the
reelvant circle for the broader protection required there) but about
acquired distinctiveness, it should have included questions to
identify narrower circles as well, for example of « buyers /
consumers of chocolate bars » « since chocolate bars address a
broad range of consumers » (…) but not everybody.