(3) The shape itself : The difference might also be partly due to the
« [...] » shape as such which seems to be less striking for or less
recognised by the relevant public than the « [...] ». This is expressed
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not least in the fact that, in the survey regarding the « [...] » shape,
the share of those respondents for whom the shape indicates
chocolate bars from a number of different companies is almost as high
as those who refer to one particular company. It is also possible that
there could have been an effect if there were more chocolate bars in
packs of two than in packs of four on the Swiss market.