241
Act. 63, E-Mail von Chanel an ASCOPA vom 25. Februar 2008, 14:15.
242
SCOTT G. DACKO, The advanced dictionary of marketing: putting theory to use, Oxford 2008, 475; www.itwisse
ninfor/definition/lexikon/share-of-voice-SOV.html; www.wikipedia.org/wii/Share_of_Voice.